Google Analytics has been around for several years now. It has found widespread adoption among many websites, and for good reason, since it provides a trove of analytics tools that give site operators tremendous insight into their audience. Not to mention, deploying Google Analytics is incredibly simple, since all it takes is adding a single line of JavaScript to any website, and instantly, the charts and reports in the analytics system come to life, providing a wealth of useful information.

Once deployed, site operators gain access to a plethora of web traffic data ranging from top sources of traffic, search engine keywords used to find the site, the duration of visits, the popularity of different pages, and even the location of users plotted on geographic heat maps. For most websites, this out-of-box functionality is all they need, since most websites typically deal with simple content.

In the realm of E-Commerce however, the true power of Google Analytics goes well beyond the superficial traffic analysis trends, and provides site operators with broader performance data that is highly contextualized for online stores. With a successful implementation of Google Analytics Ecommerce Tracking features, site operators can get a much better sense of what products are drawing the most attention, how different landing pages perform for different audiences, which formulas for product placement work best, and what product descriptors lead to the highest conversion rates.

As many who have partaken in E-Commerce ventures know well, in this world, customer acquisition is the name of the game. Drawing traffic to the website is worthless if your audience does not follow through with the carting and purchase of a product. This cycle can be rather delicate, but can mark the different between an operation that makes money and one that eventually closes its doors. Fortunately, Google Analytics provides the type of data and information necessary to make the most of an online storefront, and can help not only increment the number of conversions, but can also give you the insight you need to fine-tune your storefront in order to maximize the number of products sold with each visit.

Deploying Ecommerce Tracking for Google Analytics can be challenging, and requires careful planning, since the Google Analytics code requires custom configuration objects that must be driven from data in your shopping cart or E-Commerce platform. However, what is clear, is that those who manage to pull it off, can reap tremendous benefits in the form increased ROI and greater repeat customers.

To learn how Google Analytics can be optimized and deployed for your E-Commerce operations Contact Vexigen today!